Former NY Giant Antonio Pierce Hosts RCI's Hoops Grand Opening Thursday

NEW YORK, NY–October 4, 2016—A subsidiary of RCI Hospitality Holdings, Inc. (Nasdaq: RICK) announced that former New York Giants football starAntonio Pierce will cut the ribbon at the Grand Opening of Hoops Cabaret and Sports Baron Thursday , October 6, 2016, at 6:00 PM. The four day celebration continues through Sunday, October 9, 2016.

Hoops Cabaret is the ultimate in “fantasy sports” – the first venue of its kind in Manhattan to combine the fun of a sports bar with the excitement of a gentlemen’s club.At 48 W 33rd Street, it is a block from both Madison Square Garden and Penn Station and next door to RCI subsidiary, Rick's Cabaret New York, the No. 1 adult club in the city.

“What could be better than one of the greatest stars in New York professional sports opening the newest star in Manhattan’s nightlife,” said Eric Langan, RCI President and CEO.Pierce played linebacker with the Giants and Washington Redskins (2001-2009) and in the Pro Bowl (2006) and Super Bowl (XLII).

Media Photo Op

Pierce will pose for photos with the Hoops girls in the club’s“Man Cave” VIP Room at 8:30 PM. Interestedmedia should contact Lonnie Hanover at (212) 242-6090 or lh@media928.com.

Club Highlights

·         Beautiful ladies in sexy sports themed jerseys and cheerleading outfits

·         Main floor designed like a basketball arena

·         Second floor Skybox style VIP suites

·         Large “Man Cave” party room available for events

·         State-of-the-art video and sound systems for watching games on cable and broadcast TV

·         Full service premium bar with extensive beer collection

·         Lunch, dinner and late night menu

·         Open 4 PM-4 AM weekdays and 12 PM-4 AM weekends

·         Visit www.hoopscabaret.com

About RCI Hospitality Holdings, Inc. (Nasdaq: RICK)

With 44 units, RCI Hospitality Holdings, Inc., through its subsidiaries, is the country’s leading company in gentlemen clubs and sports bars/restaurants. Clubs in New York City, Miami, Philadelphia, Charlotte, Dallas/Ft. Worth, Houston, Minneapolis, Indianapolis and other cities operate under brand names, such as “Rick's Cabaret,” “XTC,” “Club Onyx,” “Vivid Cabaret,” “Jaguars” and “Tootsie’s Cabaret.” Sports bars/restaurants operate under the brand name “Bombshells.” Please visit http://www.rcihospitality.com/

All references to the “company,” “we,” “our,” and similar terms include RCI Hospitality Holdings, Inc. and its subsidiaries, unless the context indicates otherwise.

Entertainment & Sports Media Contact: Lonnie Hanover at (212) 242-6090 or lh@media928.com

Financial Media & Investor Contacts: Gary Fishman and Steven Anreder at (212) 532-3232 or gary.fishman@anreder.com and steven.anreder@anreder.com