RCI to Open First Sports Bar Gentlemen's Club in Manhattan

NEW YORK, NY–September 14, 2016—A subsidiary of RCI Hospitality Holdings, Inc. (Nasdaq: RICK) announced the upcoming opening of Hoops Cabaret and Sports Bar—the first venue of its kind in Manhattan to combine the fun of a sports bar with the excitement of a gentlemen’s club.

Hoops Cabaret is located at48 W33rd Street, one block from Madison Square Garden and Penn Station and next to RCI subsidiary, Rick's Cabaret New York, the No. 1 adult club in the city. Media interested in previewing Hoops should contact Lonnie Hanover at (212) 242-6090 or lh@media928.com.

Key attractions will include a bevy of beautiful ladies dressed in sexy sports themed jerseys and cheerleading outfits in recognition of the New York area’s pro football, baseball, basketball and hockey teams; a main floor designed like a basketball arena; and “skybox” style VIP suites.

“New York City has some of the biggest sports fans and teams in the country,” said Eric Langan, RCI President & CEO. “Hoops Cabaret and Sports Bar will be their dream come true—the best place in the city to watch the game of your choice or celebrate your victory!”

Hoops expands RCI’s presence in Manhattan with three distinct, high quality clubs. In addition to Rick’s Cabaret and Hoops Cabaret on W 33rd Street, another RCI subsidiary owns Vivid Cabaret New York at 61 W 37th Street. Look for future announcements on Hoops’ grand opening event. Visit www.hoopscabaret.com.

About RCI Hospitality Holdings, Inc. (Nasdaq: RICK)

With 43 units, RCI Hospitality Holdings, Inc., through its subsidiaries, is the country’s leading company in gentlemen clubs and sports bars/restaurants. Clubs in New York City, Miami, Philadelphia, Charlotte, Dallas/Ft. Worth, Houston, Minneapolis, Indianapolis and other cities operate under brand names, such as “Rick's Cabaret,” “XTC,” “Club Onyx,” “Vivid Cabaret,” “Jaguars” and “Tootsie’s Cabaret.” Sports bars/restaurants operate under the brand name “Bombshells.” Please visit http://www.rcihospitality.com/

Forward-Looking Statements

This press release may contain forward-looking statements that involve a number of risks and uncertainties that could cause the company’s actual results to differ materially from those indicated in this press release, including the risks and uncertainties associated with operating and managing an adult business, the business climates in cities where it operates, the success or lack thereof in launching and building the company’s businesses, risks and uncertainties related to cybersecurity, conditions relevant to real estate transactions, and numerous other factors such as laws governing the operation of adult entertainment businesses, competition and dependence on key personnel. The company has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances.

All references to, the “company,” “we,” “our,” and similar terms include RCI Hospitality Holdings, Inc. and its subsidiaries, unless the context indicates otherwise.

Financial Media & Investor Contacts: Gary Fishman and Steven Anreder at 212-532-3232 or gary.fishman@anreder.com and steven.anreder@anreder.com