Rick's Cabaret International, Inc. Signs Mobile Applications Agreement With On The Go Girls


HOUSTON - (February 2, 2010) - Rick's Cabaret International, Inc. [NASDAQ-GM:RICK] the premier operator of upscale gentlemen's clubs, has signed a mobile applications agreement with On The Go Girls, LLC a leading smart phone entertainment company.

On The Go Girls will work with Rick's Cabaret to create content for the applications, which will be available on the Apple iPhone, iPod Touch and its new iPad. On The Go Girls is among the top providers of smart phone applications in the world.

"By working with On The Go Girls we extend our marketing activities to a vast range of potential customers of our clubs around the country," said Travis Reese, Vice President and Director of Technology of Rick's Cabaret. "On The Go Girls is easily the best provider of sexy smart phone applications in the world and we are honored to be a part of its great lineup of apps."

The Rick's Cabaret program will be the newest app in a growing portfolio of innovative iPhone applications from On The Go Girls, which was the first to put a sexy video app on the App Store, launched the first sexy screen cleaner, and recently launched its patent pending 360 degree wallpaper app, iSpinIt.

About On The Go Girls:
On The Go Girls, LLC, is a privately held mobile app publisher dedicated to combining sex appeal together with nerd appeal. Founded by mobile industry veterans, On The Go Girls has quickly become a leading publisher of sexy apps for smartphones worldwide at a rate of 2 million app downloads per month. Licensing content from major brands and producting original content, the On The Go Girls portfolio includes both interactive video and interactive photo applications. For more information, contact: press@onthegogirls.com.


Forward-Looking Statements:
This document contains forward-looking statements that involve a number of risks and uncertainties that could cause the company’s actual results to differ materially from those indicated in this document, including the risks and uncertainties associated with operating and managing an adult business, the business climates in cities where it operates, the success or lack thereof in launching and building the company’s businesses, risks and uncertainties related to the operational and financial results of our Web sites, conditions relevant to real estate transactions, and numerous other factors such as laws governing the operation of adult entertainment businesses, competition and dependence on key personnel. Rick's has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances. For further information visit www.ricks.com.


About Rick's Cabaret:
Rick's Cabaret International, Inc. (NASDAQ: RICK) operates upscale adult nightclubs serving primarily businessmen and professionals that offer live adult entertainment, restaurant and bar operations. The company owns, operates or licenses adult nightclubs in New York City, Miami, Philadelphia, Las Vegas, New Orleans, Charlotte, Dallas, Houston, Minneapolis and other cities under the names "Rick's Cabaret," "XTC," "Club Onyx" and "Tootsie's Cabaret". Sexual contact is not permitted at these locations. Rick's Cabaret also operates a media division, ED Publication, and owns the adult Internet membership Web site, couplestouch.com as well as a network of online adult auction sites under the flagship URL naughtybids.com. Rick's Cabaret common stock is traded on the NASDAQ Global Market under the symbol RICK. For further information contact ir@ricks.com.


Media Contact: Allan Priaulx, 212-338-0050, ir@ricks.com