Shauna Sand-Lama Will Join Vivid Girls For The Ultimate Party At Tootsie's Cabaret February 5th During Super Bowl Week

The Dream Party for Football and Vivid Girl Fans Gets Spicier

MIAMI -
(February 1, 2010) - Former Playboy Playmate and international TV actress/model Shauna Sand-Lamas will join the Vivid Girls on Friday, February 5th at the peak of Super Bowl week for a party at Tootsie's Cabaret in Miami, believed to be the largest gentlemen's club in the United States

The party is being hosted jointly by Vivid Entertainment, the leading adult movie studio, and Rick's Cabaret International, Inc. [NASDAQ-GM:RICK] the nation's premier operator of upscale gentlemen's clubs. Tootsie's is part of the Rick's Cabaret group of 19 clubs.

Tickets to the Vivid/Tootsie's Cabaret party cost $300 and are available on the Rick's website http://ricks.com/tootsies/default.aspx) and at the Tootsie's Cabaret reception desk. Guests will receive "SWAG" bags filled with Vivid DVDs and other gifts. Ticket holders will have access to both the party in the plush Tootsie's Cabaret VIP, as well as the rest of the 74,000 square foot, two-level club that features all nude dancing on multiple stages, in private dance areas, plus sky boxes for viewing dancers on the main stage with its 30-foot tall stripper poles.

The party starts at 10 p.m. at the club located at 150 NW 183rd St on the southeast corner of 441 and Miami Gardens Drive.

Shauna, who stars in a controversial sex tape she made with her boyfriend called "Shauna Sand Exposed," will party with four of the world-famous Vivid Girls, the elite of adult film stars: Savanna Samson, AJ Bailey, Sunny Leone and Monique Alexander. They will greet guests, pose for snapshots and sign autographs as they join up to 300 entertainers from Tootsie's Cabaret the weekend of the big game at nearby Land Shark Stadium.

A gorgeous blue-eyed blonde, Shauna is the former wife of Lorenzo Lamas of E! Entertainment's "Leave it to Lamas" reality TV show. She is now helping Vivid market the tape she made for her personal use. "At first I was outraged when I heard that a third party had given Vivid my personal and intimate video, but I finally decided to take control and work with Vivid on the distribution and I'm glad I did."

"We're delighted that Shauna will be with us in Miami. She has a loyal following of fans who keep up with all of her exploits and she looks forward to meeting many of them at Tootsie's," said Steven Hirsch, founder/co-CEO of Vivid.

"This is definitely shaping up as the ultimate Super Bowl party," said Ed Anakar, director of operations for Rick's Cabaret International. "Tootsie's Cabaret has been called the best strip club in Miami and it's famous for the beautiful entertainers who perform completely nude, as well as our warm hospitality, great bars and fabulous food service. Everyone will have a great time. We have valet parking for 1,500 cars so we make it very easy for people to get in and out."

About Vivid:
Founded in 1984, Vivid has always placed heavy emphasis on high quality erotic film entertainment and has created wide brand-name awareness through its films, innovative marketing and a licensing program that extends to advertising, apparel, book publishing and a range of other products. TV audiences have gotten to know the company's management and talent through two recent seven part series on Showtime, "Debbie Does Dallas…Again" and "Deeper Throat." The Vivid-Celeb imprint has become internationally famous for releasing sex tapes of famous mainstream celebrities such as Kim Kardashian, Ray J, Shauna Sand-Lamas, former Miss USA Kelli McCarty and many others. The studio's website www.vivid.com has a large and loyal following of fans of the Vivid Girls.

About Rick's Cabaret:
Rick's Cabaret International, Inc. (NASDAQ: RICK) is home to upscale adult nightclubs serving primarily businessmen and professionals that offer live entertainment, dining and bar operations. Nightclubs in New York City, Miami, Philadelphia, New Orleans, Charlotte, Dallas, Houston, Minneapolis and other cities operate under the names "Rick's Cabaret," "XTC," "Club Onyx" and "Tootsie's Cabaret". Sexual contact is not permitted at these locations. Rick's Cabaret also operates a media division, ED Publications, and owns the adult Internet membership Website
couplestouch.com as well as a network of online adult auction sites under the flagship URL naughtybids.com. Rick's Cabaret common stock is traded on NASDAQ under the symbol RICK. For further information contact ir@ricks.com.

Media Contact:
for Vivid: Jackie Martin/800-762-4761 or jackie@vivid.com
for Rick's Cabaret International, Inc./Tootsies Cabaret, Anna T, 305-653-5313, anna@ricks.com